ABOUT US
Big or small, new or old, every company needs to act like a media company and put them selves in front of their audience. There is tremendous amount of planning, and consistent execution required to win in an attention deficit market . Most companies underestimate this requirement and is reflected in their marketing budgets. Don't get me wrong, your product is still your primary focus as no marketing can make a poor product sell for long, however, under indexing on marketing budgets is a sure shot way to lose in a hyper competitive market.
In the post pandemic world, most companies have been forced to transform their marketing activities onto digital platforms. This sudden uptake has lead to several challenges and great opportunities, especially with an increase in cost per click (and other ad formats), and severely affecting the return on your advertising dollars, attending on content how a company shows up online is more important than ever. Although paid ads are not going away, now more than ever, alternate marketing activities have taken the front seat in making an impact on return on marketing investment. We see the following as pillars to winning in modern digital landscape.
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Quality content creation at scale
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Fast deployment and strategic distribution of content
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Hacking culture and branding
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Networking on Network platforms
To further make matters interesting, a new era of web3 technologies is upon us. This new evolution is posting big questions for brands on their level of engagement with this new technology, and with the recent focus of Facebook (now Meta) on VR and AR tech, brands need to account for connecting with their audiences.
While digital marketing seems easy to start, good digital marketing planning and execution which creates real impact is really hard. And the primary reason is that there is a lot of art, along with science. As we think of it, good marketing is like making a good movie, where thousands of activities come together and make an impact on your audience.
We are a team that consist of professionals who are passionate about growth hacking , leveraging marketing + software + analytics related tools and technologies, and are learners who are able to adapt to changing marketing dynamics. We are focused on looking at the big picture, while delivering results on a daily and weekly basis. As our team covers all aspects of design, develop and deploy in multiple areas, your company will get benefits from the synergies across our expertise.
To summarize:
Click IQ may be a good fit for you if -
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you are looking to scale content creation, and time and resources are limiting your progress.
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you are overwhelmed by the number of distribution channels that need to be mastered to create impact.
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You cannot afford to hire marketers right now
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Your current marketing is not delivering results
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You are looking for a new perspective to grow your business