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How can ClickIQ help your website outperform competitors’?

April 19, 2022        6 mins read

Winning with SEO needs capabilities that contribute to the overall performance of your web assets. Selecting the right partner with expertise in building a SEO strategy, deciding the right tactics, and executing on these tactics, while continuously monitoring activities and change management will lead to best return on investment in SEO.

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clickiqsolutions.com

Below we highlight our capabilities and how that will help you excel at SEO. We think of SEO in three parts: Learning for new opportunities, taking quality action, and measuring for continuous improvements.

Learn (Good analysis = New opportunities)

The first and foremost step is to build a website. It is the centrepiece to your SEO strategy. Without one there is no real way to benefit from your SEO efforts. You will be able to launch your business online with the help of a finely developed website.

Creation of a website:

Keyword Research

Competitor Analysis

Backlink Building

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Take Action (Quality > Quantity)

Rank Tracking

On-Page Enhance Website

Off-Page Optimization

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Measure (Continuous Improvement)

Technical Audit

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Technical Audit:

This is an important step in SEO optimization which several brands miss.

As google algorithms crawl through your website code at the back end, it tries to translate that code into attributes that rank your page based on search query.

As a brand, it is essential to optimize your backend code, setup canonical urls, introduce microformats, and enhance server side factors. If all this sounds alien to you, well that is the reason an SEO expert such as ClickIQ can conduct technical analysis and optimize your website.

Keyword Research:

Keywords are at the heart of good SEO optimization. It is a no brainer that introducing relevant keywords can make a huge difference to your SERP.

Our proprietary tools look at the best performing keywords based on user response and competitor website. We share all the factors for each of the keywords with your team and set up experiments to test and optimise keywords in your SEO set-up.

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clickiqsolutions.com

Regular Competition Analysis

Take a deep dive into any of your competitors’ data and look at which keywords they are using on their web pages and backend. Understand their backlink strategy and the resources they are leveraging for getting their SERP higher.

Keywords

Backlinks

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Ad campaigns

Top performing content

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Keyword difficulty

Monthly volume

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Related phrases

Searcher intent

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Backlink Building Strategy:

We run Backlink Gap analysis to find out who is linking to the other sites in your niche, but not yours. Analyse the data on a competitor’s backlinks with our Backlink Analytics reports.

Set up an outreach campaign in the Link Building Tool. Email prospects directly to build new links to your site.

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clickiqsolutions.com

Execution:

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On-Page Enhance Website

Content optimization:
Content optimization is key to having the right keywords introduced that will help with the matchmaking of search engines and your website. Hire content writers who can help your company subject matter experts to introduce relevant content.

Website optimization: technical
Internal Link Building can help with Google ranking your website higher as it is one of the key factors that Google search algorithms rate the website on. One such example is to have navigation links placed in the right places on your website.

Better Security with HTTPs rather than using HTTP protocols

Faster Rendering with enabling caching for faster loading of data for your website

File Size as the file size increases, using CDNs for transfer or larger files

Server Location for optimising server location for faster rendering .

Indexing:
Optimising internal data, content, and web structures to index appropriately.

Off-Page Optimization

Monitoring:
Rank Tracking
Track daily rankings of your target keywords on a zip-code level, in multiple devices, and locations. Discover your competitors and see opportunities to rank and acquire new SERP Features.

Note that SEO is a long term strategy and companies can benefit the most if they invest in building their SEO performance for at least 6 months before they start further optimising their SEO levers. Once the SEO starts working, it will bring in high levels of organic traffic leading to high ROI on SEO investments.

 

Outreach campaign to email prospects directly to build

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Join The Success!

info

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813-317-8179

info@clickiqsolutions.com

Address

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Head Office: Seattle, USA
Delivery Office: Mumbai, India

Number: +18133178179 (USA)
+919920064023 (India)

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